INNOVATION VERLANGT EXPERIMENTIEREN
INNOVATION VERLANGT
EXPERIMENTIEREN
Marketing Reifegrad vorantreiben
Willkommen bei Arial, wo ein Team hochqualifizierter Datenwissenschaftler, Dateningenieure und Marketer zusammenkommen, um Ihr Unternehmen auf neue Höhen zu heben. Spezialisiert auf die Unterstützung von wachsenden und fortgeschrittenen Unternehmen sind wir Ihr Partner bei der Optimierung von Marketingaktivitäten und Kundenbeziehungen für maximale Wirkung.
OPTIMIERUNGSFELDER
ORGANIZATIONAL MATURITY
Marketing Organization
In evaluating marketing departments, we specialize in identifying outdated structures, pinpointing missing resources, and fostering the development of your team. We assist in breaking down silos, filling key positions, and crafting tailored organizational structures along with development plans suitable for the specific phase of your company.
TECHNICAL MATURITY
Marketing Technology
In a fast-paced and dynamic marketing technology landscape, it is crucial to regularly question the status quo. Some tools become obsolete, others lack depth, and it is of central importance to reconsider certain elements. Our expertise lies in evaluating your landscape, guiding realignments, and precisely optimizing your marketing architecture for the next steps.
OPERATIONAL EXCELLENCE
Data Accuracy
In a landscape shaped by GDPR, consent management and browser restrictions, the impact on measurements and insights is intense. We implement solutions to restore accuracy, providing meticulous reporting and predictions - fully compliant with GDPR and free from cookie dependencies, 3rd Party Tracking and Tag Management.
MEASURE WHAT MATTERS
Metrics Framework
Metrics that drove decisions yesterday may not fuel growth or align with current business strategies. We are skilled at identifying the metrics that matter, implementing steering frameworks, optimizing marketing budgets for maximum efficiency and developing new metrics crucial for the next strategic step.
ADVANCED TESTING
Experimental Testing
The key to success lies in the frequency of experiments - per month, per week and per day. We delve deep, challenging the status quo and recognizing that many experiments pave the way for success through failure. With our dedicated Data Science team, we stand alongside, challenging and support marketing teams throughout experiments.
MACHINE LEARNING
PROFESSIONAL
INFERENCE DATA SPECIALIST
DATA ENGINEER PROFESSIONAL
DEEP LEARNING
PROFESSIONAL
MARKETING MIX
MODELLING PRO
MACHINE LEARNING
PROFESSIONAL
INFERENCE DATA SPECIALIST
DATA ENGINEER PROFESSIONAL
DEEP LEARNING
PROFESSIONAL
MARKETING MIX
MODELLING PRO
MARKETING INTELLIGENCE AS SERVICE
The Arial Crew
Successful Marketing Teams exhibit six behaviors: They are data influenced, Experiment Driven, Customer Centric, Entrepreniaral, have an iterative approach and question assumptions. That is what we bring in as a service. A dream team on your side to bring your team and business to new heights.
MACHINE LEARNING PROFESSIONAL
INFERENCE DATA SPECIALIST
DATA ENGINEER PROFESSIONAL
DEEP LEARNING PROFESSIONAL
MARKETING MIX MODELLING PRO
MACHINE LEARNING PROFESSIONAL
INFERENCE DATA SPECIALIST
DATA ENGINEER PROFESSIONAL
DEEP LEARNING PROFESSIONAL
MARKETING MIX MODELLING PRO
CAPABILITIES
ABOUT US
Meet our Team
At Arial, we understand that true innovation arises from the frequency of experimentation. We embrace the challenges that come with navigating uncharted waters, recognizing that even in failure, valuable insights remain hidden, propelling innovations and catalyzing growth and efficiency. Our mission is to be the catalyst for change, guiding organizations into a future where insights derived from experiments lead to sustainable success.
Arial was founded in 2023 in Hamburg, marking the culmination of a decades-long journey under the leadership of Phillip Grote, an experienced entrepreneur and operational marketing specialist. Over the past 10 years, Phillip has served as an operational expert and external consultant for renowned companies, including Beiersdorf, BestSecret, Breuninger, Fielmann, and many others.
His career, which began in 2010 with the establishment of niche e-commerce shops and the development of an online supermarket with last-mile logistics, laid a solid foundation. His immersion in performance marketing within a leading price comparison engine provided a comprehensive understanding of connecting online and offline channels—a knowledge integral to our consulting approach.
The ability to react quickly and adapt is crucial, especially in an environment where technology and disruptive forces accelerate the pace of change. This demands new forms of communication and collaboration. In many organizations, specialists from business intelligence, technology, or product areas often work in silos and are overwhelmed by numerous stakeholders. With our team, we propel marketing departments into the fast lane, providing everything necessary for experiments and the effective allocation of marketing budgets. From profound insights to a precise data structure and an experienced team, we enable marketing teams and challenge the status quo.
Get to know us personally and explore a world with us where experiments pave the way, failures serve as stepping stones to success, and every gained insight propels you sustainably forward.
Industries and Business Models
We transform data into answers and solutions for your challenges.
Product and Retail Brands
In a market subject to constant change, we offer retail and product brands unique insights and strategies to stand out from the competition through data-driven marketing initiatives and customer-centric approaches.
Manufactures
Our expertise enables manufacturers to strengthen their market position by utilizing advanced data science and targeted marketing tactics to maximize operational excellence and customer satisfaction.
Investors
For investors, we provide comprehensive support in conducting Commercial Due Diligence and evaluating investment targets to minimize risks and lay the groundwork for successful investments.
Business Models
Our expertise and operational experience span a wide range of business models – from B2C & B2B E-Commerce, D2C on marketplaces, Quick Commerce, and Shopping Clubs to lead generation, two-sided marketplaces, price comparison, and content aggregators.
Get in Contact
Whether you need a strategic partner to help you tackle a growth challenge, advice on organizational design, or an operational partner to support your marketing activities, this is the place for you. We are at your disposal for a non-binding discussion.