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Wir nutzen diese Seite als unseren Firmen Blog, strukturieren und publizieren einige unserer Gedanken, Ideen und Erfahrungen - eine Übung die wir selten Öffentlich gemacht haben. Wenn wir keine Artikel schreiben, sind wir primär in externen Kundenprojekten engagiert.

EINBLICK THEMEN

BRAND

HYPOTHESIS TESTING

EFFICIENCY

SERVER SIDE MEASUREMENT

EXPERIMENTS

METRICS

STEERING MODEL

CRM

From recency to monetary value: The RFM model and its extension in Mosaique 1.1

In this blog post, we describe an RFM model and its extension with Mosaique 1.1 to optimize customer relationships and marketing strategies in a competitive landscape

6.5.2024

Phillip Grote

CRM

Mosaique 1.0: Redesigning CRM segments through data-driven intelligence

Discover how we use Mosaique to analyze order histories to create comprehensive customer profiles and segmented scoring models to visualize them in BI systems.

16.4.2024

Phillip Grote

Efficiency

Attribution Models at a Turning Point: The Rise of Marketing Mix Models and Controlled Experiments

In this blog post, we delve into why traditional attribution models are reaching their limits and the rise of Marketing Mix Models and RCTs is gaining momentum.

25.3.2024

Phillip Grote

Steering Model

Pitfalls, Cohort Analysis, and the Art of Payback Calculation in CLV and CAC Management

In this blog post, we explain how the use of CLV and CAC and precise analysis of payback time contribute to effectively optimizing marketing strategies.

11.3.2024

Phillip Grote

Steering Model

From Budget Allocation to Customer Value: A Strategic Guide to CLV and CAC in Marketing

Learn how the strategic use of Customer-Lifetime-Value and Customer-Acquisition-Costs transforms marketing approaches and ensures sustainable business success.

26.2.2024

Phillip Grote

Metrics

How Conversion Rates Have Artificially Doubled in the Last Four Years

Discover how evolving consent practices and browser privacy measures have skewed conversion rates, potentially misleading digital marketing strategies.

12.2.2024

Phillip Grote

Server Side Measurement

Marketing Intelligence in a World of GDPR and Browser Restrictions

Explore the shift from traditional online marketing tracking to GDPR-compliant, server-side measurement methods for enhancing campaign effectiveness.

29.1.2024

Phillip Grote

Experiments

How to design an experiment to test the effectiveness of SEA Brand?

Discover the power of quick, cost-effective marketing experiments in testing hypotheses, optimizing strategies, and reducing inefficiencies for impactful results.

15.1.2024

Phillip Grote

Brand

How much budget should a company allocate on SEA Brand?

Exploring SEA Brand campaigns' efficiency and budgeting strategies to question their role and effectiveness in today's fast-evolving digital marketing landscape.

30.12.2023

Phillip Grote

Get in Contact

Whether you need a strategic partner to help you tackle a growth challenge, advice on organizational design, or an operational partner to support your marketing activities, this is the place for you. We are at your disposal for a non-binding discussion.

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